The
Nigeria Interbank Settlement Scheme (NIBSS) and deposit money banks have urged
Nigerians to embrace e-payment platforms as the best option for payments of
business transactions.
The appeal, which is part of the renewed awareness
campaign aimed at enlightening the public on the benefits of e-payment, may have become
necessary as the nationwide rollout of the cash-less project by July 1, 2014,
is fast approaching.
The e-payment platforms like Point of Sale (POS) and Instant Payment, among
others, have been promoted for assessed convenience, safety and receipt of
instant value, facilitating payments for transactions through ATM cards, mobile
phones, laptops, desktops, notebooks and I-Pads.
Already, banks in conjunction with NIBSS have commenced a communication
awareness campaign to enlighten Nigerians on the benefits of these e-payment
platforms, encouraging their usage and adoption.
According to a statement from the Head, Corporate
Communications, NIBSS, Lilian Phido, the need to embrace the e-payment platforms was
due to its safety, reliability and efficiency offerings, coupled with the
attendant security issues associated with cash transactions.
“There
is also need to embrace the e-payment platforms because they have become
globally acceptable means for financial transactions.
“The
e-payment platforms enhance greater penetration and accessibility to financial
services by the unbanked and under-banked populace and can be enhanced with
improved infrastructure,” Phido said.
The statement added that the on-going media campaign for the new payment
platform will be complemented by the use of consumer engagement activities-
road shows, one-on-one contact marketing, digital and online advertising.
By Adeniyi Idowu Adunola