CIG Motors, the Nigeria company of the GAC Motor China is
set to explore the Nigerian auto market with its brands of cars.
The Chief
Executive Officer of CIG Motors, Ms Diana Chen, said the company has conducted
extensive research on the Nigerian market.
She stated
that for over one year, the company has embarked on series of programmes to
thoroughly understand the Nigerian market.
Chen said the company is making huge investment in order to
make a high impact in the Nigeria market adding that the country offers huge
potentials for the brands.
She added that
Lagos, Abuja and Port Harcourt are the key market for the company. Nigeria,
according to her, offers enormous potentials for the company as a major channel
to gain market presence in the African continent.
To achieve its strategic goals of market entry, Chen said
the company was building an ultra modern office with after sales support
service and workshop in order to offer quality service in the Nigerian market.
She also
asserted that the company will also train Nigerian auto technicians as part of
its business goals to maintain a well established presence in Nigeria
She said the
brands are of high quality with international safety standards adding that the
company was entering the Nigerian market with its car models as well as SUVs.
The brands are designed in a trendy and sporty style with extra wide and
comfort space and environment-friendly features. It also has advanced
technology, excellent performance and control. The cars are also fitted with
G-cloud Intelligent Driving Assistance System.
Chen added that the brands from the stable of CIG Motors
have top safety technology in the world.
CIG, according to Chen, is the Nigerian company of Guangzhou
Automobil Group Co., Ltd (GAC MOTOR)
a Chinese automobile maker with headquarter in Guanngzhou in China. GAC
motor represents insisting on pursuing development, enhancing the core
completion, and achieving sustainable development.
Since its
establishment, the Trumpchi has been technologically at par with other global
brands and developed based on top-notch European performance. GAC Motor not
only has relationships with the global top ten automobile parts suppliers, but
has also internalized Europe’s advanced chasis and powertrain technology.
Especially in the safety performance, GAC motor’s entire models got the
five star award in the C-NCAP test and beyond most of famous brands.
She said the car designed in Italy, built in world class manufacturing
company in China, with its C-Class chasis and equipment, B-Class Value and
quality, and A-class price and Trumpchi will be extremely competitive in the
global market.
With the global strategy of “prudent action, holistic plan,
steady growth, major breakthroughs,” GAC plans to establish distribution
network in 18 countries in 2014, covering each continent, and extend further to
neighboring markets. In the Middle East, GAC MOTOR plans to establish networks
in Kuwait, Saudi Arabia, and United Arab Emirate, among other as well as Russia
and Ukraine of Eastern Europe; Chile, Peru, Colombia, Brazil and Argentina of
South America; Algeria and Nigeria in Africa; and in the Southeast Asia and
Central Asia are Thailand, Burma, and Cambodia
By Adeniyi Idowu Adunola
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