Friday, 28 March 2014

Coscharis partners Ford to tackle spare-parts counterfeiting


BUOYED by the frenzy that heralded the new automotive policy, which has brought in various brands of vehicle, Coscharis Motors in collaboration with Ford Motor Company recently launched a world-class garage that takes care of maintenance and genuine spare-parts access to motorist.
    The initiative tagged Certified Pars Wholesale Dealer (CPWD), is expected to midwife Quick Service Centers and Quick Lane Facilities to be manned by certified technicians, which would be replicated in strategic locations across the country.
     Speaking at the launch in Lagos, the Chairman, Coscharis Motors, Cosmos Maduka said the idea to set up this dealer network came as a result of effort to assist the firm’s valuable customers and other stake-holder, through feedback mechanism.
    He said, “some of our customers live in or operate their businesses in remote areas of the country and as such do not have easy access to our facilities whenever they have issues bothering on spare-parts, lubricants and other after-sales products and services.”
    According to him some of these customers end-up patronising unscrupulous spare-parts dealers who specialise in selling counterfeit and sub-standard spare-parts to the public
   “The use of these counterfeit spare-parts has exposed some motorists to untold and avoidable hazards include, breakdowns, part failures accidents, which has lead to loss of property and lives,” Maduka said.

   While giving insight into the motive behind the project, Maduka said, “we cannot provide all the after-sales needs all by our self, the idea of collaborating with well intended spare-parts dealers in our local market to make Ford Motorcraft Original Equipment Manufacturer (OEM) spare-parts available and accessible in every nook and cranny of this country.
    He disclosed that the company has appointed over 100 certified spare-part dealer who, with the support of the oversea partner-Ford Motor Company, will be empowered to stock and sell genuine Ford Motorcraft spare-part to customers.
    The Lagos Sector Commander of the Federal Road Safety Commission (FRSC), Chidi Nkwonta said that human factor constitutes about 90 per cent of Road Traffic Crashes (RTC).
    He said Road Safety required not only driver fitness but also vehicle fitness. “A well maintained vehicle speaks volume.”
   Speaking on the importance of effective maintenance of vehicles, Nkwota said “effective and proper maintenance provides many benefit to the vehicle which includes, saving fuel and money, reducing long-term maintenance cost.
    The Dealer Operations Manager, Sub-Saharan Africa Ford, David Lawrence, said Ford was committed to providing customers throughout Sub-Sahara Africa with exceptional customer service. 
   The facility has begun operation in the country and the services are now available in Yaba,  Lagos.
   The Commissioner of Transport, Lagos State, Kayode Opeifa, who spoke through Director, Control and Regulation of License, Motor Vehicle Administration Agency (MVAA), Mr. Bunmi Odukoya said this development was a welcome relief to all its Ford customers and applauded Ford Motor Company for such strategic intent and programme.
   He urged Coscharis to extend the gesture to other brands that they deal with towards ensuring service excellence and also to the mechanics. 


By Adeniyi Idowu Adunola

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