BUOYED by the frenzy that heralded the new automotive policy,
which has brought in various brands of vehicle, Coscharis Motors in
collaboration with Ford Motor Company recently launched a world-class garage
that takes care of maintenance and genuine spare-parts access to motorist.
The
initiative tagged Certified Pars Wholesale Dealer (CPWD), is expected to
midwife Quick Service Centers and Quick Lane Facilities to be manned by
certified technicians, which would be replicated in strategic locations across
the country.
Speaking at the launch in Lagos, the
Chairman, Coscharis Motors, Cosmos Maduka said the idea to set up this dealer
network came as a result of effort to assist the firm’s valuable customers and
other stake-holder, through feedback mechanism.
He said, “some of our customers live in or
operate their businesses in remote areas of the country and as such do not have
easy access to our facilities whenever they have issues bothering on
spare-parts, lubricants and other after-sales products and services.”
According to him some of these customers end-up
patronising unscrupulous spare-parts dealers who specialise in selling
counterfeit and sub-standard spare-parts to the public
“The use of these counterfeit spare-parts has exposed
some motorists to untold and avoidable hazards include, breakdowns, part
failures accidents, which has lead to loss of property and lives,” Maduka said.
While giving insight into the motive behind the
project, Maduka said, “we cannot provide all the after-sales needs all by our
self, the idea of collaborating with well intended spare-parts dealers in our
local market to make Ford Motorcraft Original Equipment Manufacturer (OEM)
spare-parts available and accessible in every nook and cranny of this country.
He disclosed that the company has appointed over
100 certified spare-part dealer who, with the support of the oversea
partner-Ford Motor Company, will be empowered to stock and sell genuine Ford
Motorcraft spare-part to customers.
The Lagos Sector Commander of the Federal Road
Safety Commission (FRSC), Chidi Nkwonta said that human factor constitutes
about 90 per cent of Road Traffic Crashes (RTC).
He said
Road Safety required not only driver fitness but also vehicle fitness. “A well
maintained vehicle speaks volume.”
Speaking on the importance of effective maintenance of
vehicles, Nkwota said “effective and proper maintenance provides many benefit
to the vehicle which includes, saving fuel and money, reducing long-term
maintenance cost.
The Dealer Operations Manager, Sub-Saharan
Africa Ford, David Lawrence, said Ford was committed to providing customers
throughout Sub-Sahara Africa with exceptional customer service.
The facility has begun operation in the country and
the services are now available in Yaba,
Lagos.
The Commissioner of Transport, Lagos State, Kayode
Opeifa, who spoke through Director, Control and Regulation of License, Motor
Vehicle Administration Agency (MVAA), Mr. Bunmi Odukoya said this development
was a welcome relief to all its Ford customers and applauded Ford Motor Company
for such strategic intent and programme.
He urged Coscharis to extend the gesture to other
brands that they deal with towards ensuring service excellence and also to the
mechanics.
By Adeniyi Idowu Adunola
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