Wednesday, 30 October 2013

Samsung reiterates Nigeria’s focus with SAT


• Announces availability of Note 3, Gear in market


TO further deepen its presence in Nigeria and endeared consumers its brand, leading technology and device company, Samsung Electronics, has disclosed that it will bring the spirit of Samsung Smart Africa (SAT) to Lagos.
    Besides, Samsung said its latest addition to its Galaxy Note family, the Galaxy Note 3 and the Gear, a wrist-worn device that connects to the Note 3, are in Nigeria and already getting serious attention among technology device savvy Nigerians.
     The firm said SAT is expected to offer Nigerians the opportunity to engage with Samsung’s latest technologies at an exhibition scheduled for November 2 in Lagos.
    The Managing Director of Samsung Electronics West Africa, Mr. Brovo Kim said at a press conference in Lagos that the initiative presented a platform for the company to share its products, philosophy and processes with consumers and stakeholders.
    Kim said the initiative will also provide consumers with first-hand exposure to the latest innovation in all of Samsung’s product categories, including audio-visual and home appliances, mobile phones, digital cameras and IT solutions that are built for Africa and promote a smarter way of living.
    According to him, “in our more than ten years of doing business in Nigeria, we have seen the country’s rapid evolution to a technology-savvy market that is heavily reliant on same to drive everyday life. We are happy that Nigerians have given us the opportunity to play a major role in this evolution.
   “Today, the Samsung brand has a huge percentage of the consumer electronics and digital media market in Nigeria and indeed the whole of Africa. This is a testament to our understanding of the unique needs of the African market and Africa as a whole.
  “We are very proud to open up our brand to consumer engagement and to support our communities with the Samsung Smart Africa Tour. This is our way of showing appreciation to our loyal customers.”
    Unveiling the new devices in Lagos last week, the Samsung Galaxy Note 3 is the firm’s thinnest and lightest device in the Note category yet. It features a screen larger than that of its predecessor, the Galaxy Note II while maintaining the same width as the previous Galaxy Note version.
   The device is equipped with a 13-megapixel camera that features Samsung’s proprietary Smart Stabilisation, which enables high performance photography even in low light conditions with motion. It also features the industry’s largest 3GB RAM for a faster and more powerful performance.
   The device’s S Pen features new innovations that reinvents and modernises consumers’ note-taking experience by providing them with the ability to complete more tasks with just one click.
   To complement the Galaxy Note 3’s unparalleled features, Samsung also unveiled the Galaxy Gear, a voice-controlled, wrist-mounted device that connects to premium Samsung smartphones. The Galaxy Gear can make phone calls; take pictures, as well as, record videos and conversations.
    With 70 android apps available for download, the device has a solid touchscreen and can sync with smartphones to display text messages and e-mails and also access the Internet. It features a 1.9 megapixel camera and built-in speakers that allow users to make hands-free calls. In addition, the device boasts a battery life of 25 hours on just a single charge.
    Director of Hand Held Products for Samsung Electronics West Africa, Emmanouil Revmatas described the Galaxy Note 3 as a testament to Samsung’s innovation leadership in the smartphones market and its commitment to developing the best products to meet the ever-changing needs of its consumers.

By Adeyemi Adepetun and Adeniyi Adunola

No comments:

Post a Comment